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Latest Think Pieces

Why we have to see Gen Z more clearly

a review of the New York Changemakers Conference 2025

Jon Evans System 1 Interviewing at The Marketing SocietyNew York Conference
A review of the 2025 The Marketing Society New York Changemakers Conference held at Advertising Week NY, from our Partner System1 on marketing that resonates with Gen Z.

Your AI Playbook to Applying AI - a series with Monks

By Rachel Letham

AI Playbook series from Monks
AI is transforming marketing, and this series by Monks provides marketers with a practical playbook to applying AI in their business. With tangible tools and solutions, learn how to identify and create momentum to start your transformation, and leverage AI throughout your business.

Fellows Interview with Dr Mark Fowlestone

Dr Mark Fowlestone
Fellows Interview with Dr Mark Fowlestone, Owner and Founder, Multiply

Case studies

2018 winner, IAG Cargo, building customer relationships - case study

2018 winner, IAG Cargo - case study

Ever wondered why you can only take one or two suitcases abroad?

One word: cargo.

The entire world depends on airplanes to move cargo beneath the feet of...

2018 winner, Godiva, brand extension - case study

2018 winner, Godiva, extension - case study

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores and exploded into everyday luxury – into...

2018 winner, EY, B2B - case study

2018 winner, EY, B2B - case study

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment.  Building a strong, distinctive brand was a...

Podcasts

Marketing in the age of Web3 with Mastercard's Abhijit Shome

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of Global Digital and... https://podcasts.marketingsociety.com/episode/marketing-in-the-age-of-web3-with-mastercards-abhijit-shome 24:44 Tue, 20 Sep 2022 15:16:00 +0100

Brand Strategy for breakthrough growth with Lindsay Gorton-Lee & Tom Lees

Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global... https://podcasts.marketingsociety.com/episode/brand-strategy-for-breakthrough-growth-with-lindsay-gorton-lee-tom-lees 25:41 Mon, 19 Sep 2022 00:00:00 +0100

Videos

Winner for 'Best UK Cultural Impact Through YouTube' AMV BBDO's #bloodnormal campaign for Essity: Libresse / Bodyform

YouTube Works for Brands 2018 Winners

The launch of Paul Skinner's 'Collaborative Advantage

'Collaborative Advantage' book launch highlights

At a recent Marketing Society event Syl Saller, the CMO of Diageo and Craig Inglis, Customer Director at John Lewis...

Three tips for brave decision-making