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Latest Think Pieces

Fellows Interview with Richard Morris

Richard Morris
Fellows Interview with Richard Morris, CEO UK & EMEA, IPG Mediabrands

Fellows Interview with Emma Heath

Emma Heath
Fellows Interview with Emma Heath, Marketing Director, Quality Meat Scotland

The Biggest Challenge in Marketing Today Isn't What You Think

It's not AI. It's not data. It's aspiration.

By Lex Bradshaw-Zanger

Marketing Needs You Don Draper Mock Ad
Marketing may appear to have lost it's shine but the reality is it's more exciting than ever, with channels and media giving more canvas for creativity while data and tech giving us the science to make the best decisions writes Lex Bradshaw-Zanger.

Case studies

2018 winner, Dimension Data, partnering for good - case study

2018 winner, Dimension Data - case study

Rhino poaching has reached crisis proportions in South Africa: one rhino gets poached every eight hours, and if this rate of poaching continues, the rhino could...

2018 winner, Currys PC World, employee engagement - case study

2018 winner, Currys PC World, engagement - case study

CurrysPC World is the last survivor on the high street in the world of consumer electronics. It’s an industry which moves fast. Operating systems update...

2018 winner, Boxt, new brand - case study

2018 winner, Boxt, new brand - case study

The disruptive model of digital disintermediation is being applied to the delivery of products and services in many industries, and start-up BOXT wanted to use...

Podcasts

The Whole Marketer Ep77 - Marketing capabilities with guest Denise Dewar

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep77-marketing-capabilities-with-guest-denise-dewar 27:24 Tue, 13 Sep 2022 10:17:00 +0100

Virtual goods and the future of digital marketing

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed... https://podcasts.marketingsociety.com/episode/virtual-goods-and-the-future-of-digital-marketing 24:34 Mon, 12 Sep 2022 11:47:00 +0100

Videos

Hugh Burkitt on how to win an Excellence Award.

Three tips for entering our Excellence Awards 2018

Streaming platforms are becoming increasingly niche, responding to viewer pressure in a decentralized media landscape.

Entertainment democracies

From managing mental illness to being mindful, Ruby Wax OBE has it covered.

Ruby Wax answers your mental health questions