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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

The Creativity Crisis Challenge

By Andreas Krasser

Andreas Krasser The Creativity Crisis Challenge for The Marketing Society
Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.

Published on: 22 September 2025

The Untapped Opportunity of Connected Omnichannel

By Simon Morgan

Simon Morgan
A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.

Published on: 18 September 2025

How to get ahead in marketing from Fellows of The Marketing Society

The Insights

By Rachel Letham

How to get ahead in marketing from Fellows of The Marketing Society
An honest exploration of the choices, failures, and principles that shape marketing careers at the highest level. The insights from this great Fellows-led event

Published on: 10 September 2025

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Case studies

2017 highly commended: Kronenbourg 1664 - case study

2017 commended: Kronenbourg 1664

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

Since the heady prerecession heights of 2007 when the business was selling 1...

Published on: 14 June 2017

2017 Winner: O2, Case Study

2017 Winner: O2

group

This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business...

Published on: 14 June 2017

2017 winner, Advanced, business-to-business - case study

2017 Winner, Advanced

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone a re-brand to both elevate...

Published on: 14 June 2017

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Podcasts

Being real for better marketing with Lenovo's Alexandre Blumenthal

Most brands are too caught up in their marketing claims and fail to see that consumers don't believe them, or pay attention to them anymore. Instead, Alexandre... https://podcasts.marketingsociety.com/episode/being-real-for-better-marketing-with-lenovos-alexandre-blumenthal 20:42 Mon, 22 Aug 2022 08:36:00 +0100
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Videos

'Brave' campaigns win awards - here's how you can too

Brave campaigns

From clarity to bravery, we discover the secret behind four award-winning campaigns 

'Brave' campaigns win awards - here's how you can too

Five tips on marketing leadership

Five leadership tips

Marketers from Aviva, GSK and Weetabix on fine-tuning your leadership

Five tips on marketing leadership

The Guardian's secret to winning Brave Brand of the Year

How to win BBOTY

Just moments after scooping their award we found out the secret to their big win

The Guardian's secret to winning Brave Brand of the Year

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