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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Elevating diversity in advertising

Insights and opportunities for brands

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Published on: 4 July 2024

Happy 90th Birthday Hamish Swan

By Graeme Atha

Hamish Swan Fellow The Marketing Society
Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

Published on: 2 July 2024

What does generative AI mean for brand safety?

By Michael Thomson

Source Adobe Stock
Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Published on: 2 July 2024

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Case studies

2016 highly commended: 5 Gum, Global Marketing - case study

2016 commended: 5 Gum, Global

In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum? We...

Published on: 15 June 2016

2016 winner: Green Flag, Branded Content - case study

2016 winner: Green Flag, Content

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

Published on: 15 June 2016

2016 highly commended: Pepsi Max, Branded Content - case study

2016 highly commended: Pepsi Max, Content

In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep77 - Marketing capabilities with guest Denise Dewar

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep77-marketing-capabilities-with-guest-denise-dewar 27:24 Tue, 13 Sep 2022 10:17:00 +0100

Virtual goods and the future of digital marketing

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed... https://podcasts.marketingsociety.com/episode/virtual-goods-and-the-future-of-digital-marketing 24:34 Mon, 12 Sep 2022 11:47:00 +0100
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Videos

Ella's Kitchen CEO: 'Every product is developed through the eyes of our mission'

Ella's Kitchen CEO

What enabled Ella's Kitchen to challenge the baby food category so successfully w

Ella's Kitchen CEO: 'Every product is developed through the eyes of our mission'

Being bold about mental health

Mental health

Approximately 1 in 4 people in the UK will experience a mental health problem each year. 

Being bold about mental health

‘Strange Foreigners’ and the creative process

‘Strange Foreigners’

Dentsu and Google’s Creative Team, The Zoo, have been collaborating and learning about each other’s culture for five years.

‘Strange Foreigners’ and the creative process

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