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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member interviw with Nawaf Rajeh

Image provided by nawaf
Member Interview with Nawaf Rajeh, Development & Innovation Marketing Senior Director at Diriyah Company

Published on: 24 January 2025

Rituals, Brands, and Human Connection

Key insights from our Global Conversation with MSQ

By Rachel Letham

The Marketing Society MSQ Rituals
The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

Published on: 22 January 2025

Member Interview with Cigdem Oztabak

Photo provided by Cigdem
Member Interview with Cigdem Oztabak, CMO, Pirix.co

Published on: 22 January 2025

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Case studies

2016 winner: Telefonica O2, Relationships - case study

2016 winner: Telefonica O2, Relationships

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

Published on: 15 June 2016

2016 winner: OxfordSM - Engagement - case study

2016 winner: OxfordSM - Engagement

Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.

Published on: 15 June 2016

2016 winner: P&G - Always, Marketing for Good - case study

2016 winner: P&G, Marketing for Good

Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.

Published on: 15 June 2016

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Podcasts

Embracing responsible technology with Claire Graves of The Webby Awards

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if they wish to stay... https://podcasts.marketingsociety.com/episode/embracing-responsible-technology-with-claire-graves-of-the-webby-awards 17:38 Mon, 05 Sep 2022 11:06:00 +0100

Being real for better marketing with Lenovo's Alexandre Blumenthal

Most brands are too caught up in their marketing claims and fail to see that consumers don't believe them, or pay attention to them anymore. Instead, Alexandre... https://podcasts.marketingsociety.com/episode/being-real-for-better-marketing-with-lenovos-alexandre-blumenthal 20:42 Mon, 22 Aug 2022 08:36:00 +0100
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Videos

Annual Conversation with BT's Gavin Patterson

BT's Gavin Patterson

Interviewed by former BBC World anchor Nisha Pillai...

Annual Conversation with BT's Gavin Patterson

A world of belonging on Airbnb

Belonging on Airbnb

The Story

Airbnb has more than 1M accommodation listings in more than 190 countries, making it larger than any hotel chain.

A world of belonging on Airbnb

A unique experience shines light on racism

Shine light on racism
In a world so c

A unique experience shines light on racism

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