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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Reset and Rise: Manifesting Your Dream Career and LinkedIn Success

The Insights

By Rachel Letham

Emma Harris Laura Fox Career Transitions Event The Marketing Society
Our Reset and Rise session brought together two powerhouse speakers to tackle the twin challenges of career navigation: mindset and visibility. Get the insights from the session.

Published on: 9 September 2025

Member Interview with Julie McConnell

Julie McConnell
Member Interview with Julie McConnell, Business Development and Marketing Director, Brodies LLP Solicitors

Published on: 8 September 2025

The Future is Asian Creativity

Inspiration from the Cannes Lions Unpacked event

By Darren Burns

David Tiltman Cannes Lions Unpacked Singapore 2025
Golin Asia Pacific's Darren Burns on why the spotlight at Cannes Lions shone firmly on Asia's creative power, from Indian Railways' Lucky Yatra to Singapore's Vaseline Verified, Asian brands are using creativity as a force multiplier.

Published on: 4 September 2025

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Case studies

2017 winner: ITV, National Lottery, brand activation - case study

2017 Winner: ITV, National Lottery

Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity

Published on: 14 June 2017

2017 commended: Persil, purpose driven - case study

2017 commended: Persil

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

Published on: 14 June 2017

2017 winner: Direct Line, building marketing capabilities, case study

2017 winner: Direct Line

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public...

Published on: 14 June 2017

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Podcasts

The Evolution of Brand Engagement with EY's Sarah Bogue

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with... https://podcasts.marketingsociety.com/episode/the-evolution-of-brand-engagement-with-eys-sarah-bogue 23:37 Mon, 15 Aug 2022 10:19:00 +0100

Everyone is Important! with Greg Reed

Greg Reed, is CEO of Places for People, the UK’s largest social enterprise - managing assets of nearly £5 billion, with a national team of 11,000 and serving... https://podcasts.marketingsociety.com/episode/everyone-is-important-with-greg-reed 46:45 Thu, 11 Aug 2022 06:30:00 +0100

Brand building throughout the consumer journey with Tatyana Kahl from VISA

Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for... https://podcasts.marketingsociety.com/episode/brand-building-throughout-the-consumer-journey-with-tatyana-kahl-from-visa 23:35 Tue, 09 Aug 2022 09:05:00 +0100
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Videos

Everyday creativity with Chris Baréz-Brown

Everyday creativity
cbb

We teamed up with Founder of Upping Your Elvis to bring you tips to getting those creative juices flowing at work.

Everyday creativity with Chris Baréz-Brown

'Football fans have been ignored for the last decade': James Kirkham, Head of Copa90

Head of Copa90 interview

With 85 million views per month, it's no wonder they are attracting sponsorship and co

'Football fans have been ignored for the last decade': James Kirkham, Head of Copa90

Treasury Wine Estates' Bo Jakubenko's advice for young marketers

Bo Jakubenko's interview

We catch up with Bo Jakubenko, global marketing manager of Treasury Wine Estates and our Young Marketing Leader of the Year, on the things she has learned through her life and career

Treasury Wine Estates' Bo Jakubenko's advice for young marketers

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