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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Amina Taher

Amina Taher
Fellows Interview with Amina Taher, Chief Marketing Officer, Wio Bank

Published on: 5 November 2025

The Changemakers Challenge Conference Singapore 2025

A review

By Jack Shillito

Tracy Hall speaking at The Marketing Society Singapore Conferencce
Jack Shillito reviews The Changemakers Conference Singapore 2025. He highlights is favourite sessions focussing on the cultural trends, psychological insights and societal frameworks.

Published on: 4 November 2025

Net Zero is Dead. It’s Time to Walk Away from ‘Sustainability’

By Leo Rayman

Loe Rayman
Leo Rayman argues that traditional sustainability messaging has become obsolete and as marketers we should instead be reframing the climate transition as a massive economic and technological revolution.

Published on: 30 October 2025

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Case studies

2017 winner: Ikea, marketing communications - case study

2017 commended: Ikea

At face value IKEA is a household name, popular within culture, and with a long record of creative marketing

Published on: 14 June 2017

2017 highly commended: TSB, purpose driven - case study

2017 commended: TSB

‘Purpose’ is an idea whose time has come. It should come as no surpris

Published on: 14 June 2017

2017 highly commended: Sainsbury's, marketing communicatons - case study

2017 commended: Sainsbury's

2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.

‘The Greatest Gift’ was our most integrated Christmas campaign ever, using a deeper...

Published on: 14 June 2017

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Podcasts

The Evolution of Brand Engagement with EY's Sarah Bogue

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with... https://podcasts.marketingsociety.com/episode/the-evolution-of-brand-engagement-with-eys-sarah-bogue 23:37 Mon, 15 Aug 2022 10:19:00 +0100

Everyone is Important! with Greg Reed

Greg Reed, is CEO of Places for People, the UK’s largest social enterprise - managing assets of nearly £5 billion, with a national team of 11,000 and serving... https://podcasts.marketingsociety.com/episode/everyone-is-important-with-greg-reed 46:45 Thu, 11 Aug 2022 06:30:00 +0100
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Videos

'Brave' campaigns win awards - here's how you can too

Brave campaigns

From clarity to bravery, we discover the secret behind four award-winning campaigns 

'Brave' campaigns win awards - here's how you can too

The Guardian's secret to winning Brave Brand of the Year

How to win BBOTY

Just moments after scooping their award we found out the secret to their big win

The Guardian's secret to winning Brave Brand of the Year

Everyday creativity with Chris Baréz-Brown

Everyday creativity
cbb

We teamed up with Founder of Upping Your Elvis to bring you tips to getting those creative juices flowing at work.

Everyday creativity with Chris Baréz-Brown

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