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Latest Think Pieces

Transforming Your Brand: Why Real Change Starts with People, Not Just Processes

Transformation 21CenturyBrands
In a world of constant change, where organisations are tasked with "transforming while performing" as marketers we are uniquely equipped to drive that transformation as TwentyFirstCenturyBrand explains.

Part 2: Q&A with our Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards 2025
Our 2025 Awards judges turn their attention to the future and answer our questions on the latest challenges, opportunities and why they're proud to be marketers.

The Marketing Leaders Programme 2025: A Q&A

Brave, Bold and Generous Marketing Leadership

By Rachel Letham

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Case studies

2016 winner: NHS, Leading Edge Thinking | highly commended: Not for Profit - case study

2016 winner: NHS, Leading Edge

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

2016 winner: O2, Cause Related - case study

2016 winner: O2, Cause Related

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

2015 winner: Dixons Carphone, Customer Insight - case study

2015 winner: Dixon Carphone, Insight

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

Podcasts

The Evolution of Brand Engagement with EY's Sarah Bogue

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with... https://podcasts.marketingsociety.com/episode/the-evolution-of-brand-engagement-with-eys-sarah-bogue 23:37 Mon, 15 Aug 2022 10:19:00 +0100

Everyone is Important! with Greg Reed

Greg Reed, is CEO of Places for People, the UK’s largest social enterprise - managing assets of nearly £5 billion, with a national team of 11,000 and serving... https://podcasts.marketingsociety.com/episode/everyone-is-important-with-greg-reed 46:45 Thu, 11 Aug 2022 06:30:00 +0100

Videos

Red bindis are worn by married women in India, yet 24 million of them are child brides.

Child Survival India 'Dot By Dot'

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality.

Mental strength through military training

Trish Halpin, Editor-in-Chief of Marie Claire interviewed screen legend Richard E Grant to discover how he went from films to fragrance

A Conversation with Richard E. Grant