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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions Unpacked: Creativity in the Age of Speed

By Severine Vauleon

Rica Facundo talking at Cannes Lions Unpacked in Singapore
Severine Vauleon former Global Brand Vice President at Unilever reviews Cannes Lions and discovered we all need to slow down to allow ideas to breathe, consistency is a new superpower and tech is just an enabler - plus there's a new set of capabilities Asian marketers should pay attention to.

Published on: 4 September 2025

Finding My Voice: What a Stammer Taught Me About Marketing

By Rowena Pritchard

Rowena Pritchard
How a stammer made Rowena Pritchard become a better marketer. What she once thought of as a limitation she now sees as her hidden strength.

Published on: 4 September 2025

Member Interview with Pete Sheath

Pete Sheath
Member Interview with Pete Sheath, Founder and MD, Studio 44 Media Ltd

Published on: 3 September 2025

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Case studies

2017 winner: John Lewis, FD's prize/commended

Long-term excellence - case study

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This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

Published on: 14 June 2017

2017 winner: #JoinTheHerd, grand prix/Not for profit - case study

2017 winner: #JoinTheHerd

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

Published on: 14 June 2017

2017 highly commended: Britvic, building marketing capabilities - case study

2017 commended: Britvic

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).

Historically the company had been a successful bottler for PepsiCo brands with 85%...

Published on: 14 June 2017

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Podcasts

Why being adaptive matters in marketing

Sally Bos, Executive Marketing and SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On... https://podcasts.marketingsociety.com/episode/why-being-adaptive-matters-in-marketing 19:20 Fri, 05 Aug 2022 14:24:00 +0100
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Videos

YouTube Creator Stories: How Noor Stars connects with her audience of young female viewers

YouTube Creator Stories
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YouTube can open up opportunities for creators to express things they may not be able to anywhere else. 

YouTube Creator Stories: How Noor Stars connects with her audience of young female viewers

Interview with Francesco Rulli, New York Vice-Chair

Francesco Rulli interview
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We talk Judo and competing with YouTube with Francesco Rulli.

Interview with Francesco Rulli, New York Vice-Chair

"#mymothersnameis" - UN Women - Egypt

"#mymothersnameis"

Men in Eqypt refuse to disclose their mother's name lest it gets shamed

"#mymothersnameis" - UN Women - Egypt

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