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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why Cannes Lions 2025 Revealed Marketing's New Power Players

And What It Means for Your Brand

By Rachel Letham

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

Digital Twins: The Simple Fix for AI’s Visual Risks

By Oliver Disney

Visual consistency is the cornerstone of strong branding and while AI has hugely sped up this creative work, the small flaws it generates (distorted logos, inconsistent colours) undermine brand integrity. This is where digital twins come in.

Where Creativity Meets Impact: Meta Announces Reels Awards for Southeast Asia

By Brynie McBurney

The Meta Reels Impact Awards 2025 celebrate the most creative and impactful Reels campaigns across Southeast Asia and emerging markets. Open to brands, agencies, and creators, the awards recognise work that drives real business results through standout creativity.

Case studies

2017 highly commended: Churchill - case study

2017 commended: Churchill

This is the story of how a household insurer transformed itself into a social crusader, forming a campaign that aimed to improve road safety by bringing the...

2017 highly commended: Dominos, long-term excellence - case study

2017 commended :Domino's

This is the story of how when faced with new challenges to growth from consumer behavior and category competition

2017 winner: Fitness First, building customer relationships - case study

2017 winner: Fitness First

Fitness First has demonstrated groundbreaking vision in driving growth through a unique customer relationships initiative that has dramatically improved value...

Podcasts

E-commerce with Matt Bushby, Just Eat

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never... https://podcasts.marketingsociety.com/episode/e-commerce-with-matt-bushby-just-eat 26:57 Fri, 22 Jul 2022 06:00:00 +0100

Leaving a Legacy - with Pete Markey

Pete Markey is CMO at Boots UK, and a lovely man and very much an imaginal leader He leads the full marketing kit and caboodle: brand, marketing communications... https://podcasts.marketingsociety.com/episode/leaving-a-legacy-with-pete-markey 40:05 Thu, 21 Jul 2022 06:30:00 +0100

Sustainable Growth with Steve Challouma, Bird's Eye

From inflation to supply chain shocks to massive consumer shifts, the pandemic jolted us out of our everyday lives, forcing business leaders to rethink their... https://podcasts.marketingsociety.com/episode/sustainable-growth-with-steve-challouma-birds-eye 26:00 Fri, 15 Jul 2022 07:00:00 +0100

Videos

No Rights. No Women is an organisation created in Lebanon to raise awareness of gender discrimination

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Why Cannes Lions 2025 Revealed Marketing's New Power Players

Digital Twins: The Simple Fix for AI’s Visual Risks

Where Creativity Meets Impact: Meta Announces Reels Awards for Southeast Asia

Case studies

2017 highly commended: Churchill - case study

2017 highly commended: Dominos, long-term excellence - case study

2017 winner: Fitness First, building customer relationships - case study

Podcasts

E-commerce with Matt Bushby, Just Eat

Leaving a Legacy - with Pete Markey

Sustainable Growth with Steve Challouma, Bird's Eye

Videos

"No Rights.No Women." - No Rights. No Women - Lebanon

"No Rights.No Women." - No Rights. No Women - Lebanon

Muharrem - Samsung - Turkey

Muharrem - Samsung - Turkey

Amplify Highlights

Amplify Highlights