Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

Member Interview With Edward Howarth

Image provided by Edward
Member Interview with Edward Howarth, Deputy CEO, Chief Client Officer at OLIVER Agency

Published on: 17 January 2025

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards Judges Q&A
Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

Published on: 16 January 2025

All Think Pieces

Case studies

#IPASocialWorks: new cases from US Navy and Vodafone

#IPASocialWorks social measurement

The IPA, The Market Research Society and ourselves have launched a joint initiative.

Published on: 8 May 2016

Best of SXSW 2016

The Best of SXSW 2016

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that sets the stage for connected thinking.

S...

Published on: 10 April 2016

2015: A year in TV by Thinkbox

2015: A year in TV by Thinkbox

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field...

Published on: 20 March 2016

See all case studies

Podcasts

Brand building throughout the consumer journey with Tatyana Kahl from VISA

Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for... https://podcasts.marketingsociety.com/episode/brand-building-throughout-the-consumer-journey-with-tatyana-kahl-from-visa 23:35 Tue, 09 Aug 2022 09:05:00 +0100

Why being adaptive matters in marketing

Sally Bos, Executive Marketing and SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On... https://podcasts.marketingsociety.com/episode/why-being-adaptive-matters-in-marketing 19:20 Fri, 05 Aug 2022 14:24:00 +0100
See all podcasts

Videos

Ash Banerjee's challenges for 2017

kuku

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Ash Banerjee's challenges for 2017

Satami says bra size doesn’t matter

Satami on bra size

Satami, a local-based lingerie brand known for functional underwear, is trying to redress this deep-rooted concept via a new campaign that reveals women’s lo

Satami says bra size doesn’t matter

Excellence Awards 2017 - highlights

Awards highlights

Highlights from this year's ceremony.

Excellence Awards 2017 - highlights

See all videos