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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cassettes, Crimped Hair & High Scores: An 80s Spin on Customer Loyalty

By Simon Jamieson

80's retro arcades
At The 40th Annual The Marketing Society Awards night 1980s nostalgia was in the air and the brands that won big were those that created moments that made people feel seen, valued and a part of something bigger.

Published on: 29 August 2025

AI Search Revolution: A Marketer's Action Guide

By Cecilia (Chily) de la Viesca

AI search icons graphic design
AI Overview now appears in 33% of searches and while this presents challenges like reduced direct website traffic, it offers unprecedented opportunities for hyper-personalisation and direct brand recommendations.

Published on: 29 August 2025

The Trust Challenge: The Foundation of Successful B2B Marketing

By Kate Mackie

Kate Mackie The Marketing Society Member
Kate Mackie, Partner Brand, Marketing & Communications at EY explains why trust plays an even more significant role in B2B marketing.

Published on: 28 August 2025

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Case studies

2017 highly commended: St John Ambulance, not for profit - case study

2017 commended: St John Ambulance

How do you impart knowledge to people who are too afraid to learn?

Published on: 14 June 2017

2017 winner: iD Mobile, New Brand - case study

2017 winner: iD Mobile

The mobile category is full of big, established, famous brands.

Published on: 14 June 2017

2017 winner: J&J, employee engagement - case study

2017 winner: J&J

Gone are the days when being a successful, globally respected organisation was enough to attract the world’s best talent.
 
Today, competition is fierce...

Published on: 14 June 2017

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Podcasts

FWIW Anatomy of a Sponsorship Deal

This is the second in Unofficial Partner special series "For What It’s Worth" series in collaboration with Turnstile and is an opportunity to pick apart the... https://podcasts.marketingsociety.com/episode/fwiw-anatomy-of-a-sponsorship-deal 55:23 Tue, 12 Jul 2022 16:22:00 +0100

The Whole Marketer Ep75 - Growth mindset with guest Bryony Thomas

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to learn and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep75-growth-mindset-with-guest-bryony-thomas 31:28 Tue, 12 Jul 2022 09:03:00 +0100
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Videos

Too many people in their 20s make the same mistake when they take a new job

Millennial mistakes

Simon Sinek is the author of four bo

Too many people in their 20s make the same mistake when they take a new job

Pride Year Round: The Benefits of LGBT

Pride: Benefits of LGBT

Every June, YouTube sees an uptick in LGBT content and interest—and an uptick in LGBT brand messaging, too.

Pride Year Round: The Benefits of LGBT

Unconscious Bias: Tackling Gender Diversity In Marketing

Tackling Gender Diversity

This Campaign editorial video feature, provides insights from several leaders in the marketing industry, about not only the importance of gender diversity (i

Unconscious Bias: Tackling Gender Diversity In Marketing

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