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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Leadership at Speed: The Strategic Rhythm Framework

The Leadership at Speed Challenge

By Paul Williams

Paul Williams

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from...

Published on: 29 October 2025

Leadership at the Speed of Purpose: The First Three Seconds of Leadership

The Leadership at Speed Challenge

By Namrata Balwani

Namrata Balwani

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling.

If your reel doesn’t grab attention instantly, you’ve lost them...

Published on: 28 October 2025

Leadership at the Speed of Purpose: Thriving in the Whirlwind

The Leadership at Speed Challenge

By Georgina Bramall

Georgina Bramall
As part of our leadership at Speed Challenge series, Georgina Bramall, Marketing Director at giffgaff, explores how purpose-driven leaders balance the 3 Ps, people, planet and profit, to drive both pace and impact, sharing practical approaches that empower teams and reframe marketing success beyond volume metrics.

Published on: 28 October 2025

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Case studies

2017 commended: Persil, purpose driven - case study

2017 commended: Persil

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

Published on: 14 June 2017

2017 winner: Direct Line, building marketing capabilities, case study

2017 winner: Direct Line

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public...

Published on: 14 June 2017

2017 winner: John Lewis, FD's prize/commended

Long-term excellence - case study

jl

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

Published on: 14 June 2017

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Podcasts

Sustainable Growth with Steve Challouma, Bird's Eye

From inflation to supply chain shocks to massive consumer shifts, the pandemic jolted us out of our everyday lives, forcing business leaders to rethink their... https://podcasts.marketingsociety.com/episode/sustainable-growth-with-steve-challouma-birds-eye 26:00 Fri, 15 Jul 2022 07:00:00 +0100

FWIW Anatomy of a Sponsorship Deal

This is the second in Unofficial Partner special series "For What It’s Worth" series in collaboration with Turnstile and is an opportunity to pick apart the... https://podcasts.marketingsociety.com/episode/fwiw-anatomy-of-a-sponsorship-deal 55:23 Tue, 12 Jul 2022 16:22:00 +0100
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Videos

Muharrem - Samsung - Turkey

Muharrem, Turkey

Samsung has a vision to create a world without barriers.

Muharrem - Samsung - Turkey

Amplify Highlights

am

Watch what our members had to say about this years' Amplify Marketing Festival.

Amplify Highlights

Too many people in their 20s make the same mistake when they take a new job

Millennial mistakes

Simon Sinek is the author of four bo

Too many people in their 20s make the same mistake when they take a new job

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