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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Anna-Karin Birnik

photo by Anna-Karin Birnik
Member Interview with Anna-Karin Birnik,  Fractional CMO | Freelance Consultant 

Published on: 15 January 2025

How CMOs Can Drive Growth by Aligning Profit with Purpose

TwentyFirstCenturyBrand Purpose x Profit - approved image
Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

Published on: 14 January 2025

From Thinkbox Profit Ability 2:The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 20 December 2024

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Case studies

Brand Learning Growth Drivers study

Growth Drivers Study 2016

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

Published on: 13 March 2016

2015 winner: LEGO Movie, Branded Content/Leading Thinking - case study

2015 winner: The LEGO Movie, Content

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

Published on: 6 March 2016

2015 winner: Guinness, Global Marketing - case study

2015 winner: Guinness, Global

In 2011, Guinness was a global brand in terms of its footprint, but very little else.

Published on: 6 March 2016

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Podcasts

E-commerce with Matt Bushby, Just Eat

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never... https://podcasts.marketingsociety.com/episode/e-commerce-with-matt-bushby-just-eat 26:57 Fri, 22 Jul 2022 06:00:00 +0100

Leaving a Legacy - with Pete Markey

Pete Markey is CMO at Boots UK, and a lovely man and very much an imaginal leader He leads the full marketing kit and caboodle: brand, marketing communications... https://podcasts.marketingsociety.com/episode/leaving-a-legacy-with-pete-markey 40:05 Thu, 21 Jul 2022 06:30:00 +0100
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Videos

Uncomfortable Breakfast: Smart Cities - highlights

Smart cities - highlights
Peter Larko, Mercedez Benz

Highlights and interviews from our Uncomfortable Breakfast in Hong Kong on June 2017, discussing smart cities of the future.

Uncomfortable Breakfast: Smart Cities - highlights

Just Eat's Barnaby Dawe on his Marketing Leader of the Year win

Barnaby Dawe on his win

After winning the vote for Marketing Leader of the Year at our 2017 Excellence Awards, Barnaby Dawe gave us his thoughts.

Just Eat's Barnaby Dawe on his Marketing Leader of the Year win

Bossin' It: Get Gaming Or Get Played

Get gaming
Believing video games are just for geeks is a cliché that’s decades past its sell-by date.

Bossin' It: Get Gaming Or Get Played

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