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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Launching a New Brand

By Charles Vallance

The Fellows Fundamentals header Charles Vallance
As part of the The Fellows Fundamentals series on the building blocks of modern marketing Charles Vallance gives a step by step pathway to launching a new brand.

Published on: 28 August 2025

The Fellows Fundamentals: Global Marketing

Lessons learnt on the world’s stage

By Raoul Pinnell

The Fellows Fundamentals header with Raoul Pinnell
As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.

Published on: 28 August 2025

The Fellows Fundamentals: It takes a whole brand experience to earn customers’ decisions

By Charlie Dawson and Anna Miley

 The Fellows Fundamentals header with Charlie Dawson and Anna Miley
As part of The Fellows Fundamentals series Charlie Dawson and Anna Miley breaks down the brand experience - what it means and how to achieve it to it's fullest extent.

Published on: 28 August 2025

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Case studies

2017 highly commended: Dominos, branded content - case study

2017 commended: Dominos

Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital advertising. 38% of...

Published on: 14 June 2017

2017 winner: Tesco, brand revitalisation - case study

2017 winner: Tesco

Sometimes, looking back can be the key to moving forward.

Published on: 14 June 2017

2017 highly commended: M&S, customer Insight - case study

2017 commended: M&S

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in 2016, reviving clothing...

Published on: 14 June 2017

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Podcasts

Agile working for digital marketing success with Telenor's Anders Holvøe

Anders Holvøe, Director - Head of Marketing and Digital at Telenor, believes that the key to succeed in digital marketing is creating agile teams that pull on... https://podcasts.marketingsociety.com/episode/agile-working-for-digital-marketing-success-with-telenors-anders-holve 24:25 Mon, 11 Jul 2022 10:57:00 +0100

How brands and agencies can get better results through iterative ideation

Conor Byrne is the Senior Director Marketing Global NextGen Markets for Indeed.com. He's worked on agency and client side alike, and he believes that sharing... https://podcasts.marketingsociety.com/episode/how-brands-and-agencies-can-get-better-results-through-iterative-ideation 24:13 Tue, 05 Jul 2022 07:26:00 +0100
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Videos

Nicaraguans experience a lucky day with Loto

A lucky day with Loto

These days, the most successful marketing campaigns are not always ones with big budgets behind them.

Nicaraguans experience a lucky day with Loto

The Future Map: A conversation with futurist Richard Watson

The Future Map

What if you could see the future of your business for the next 33 years on a single page?

The Future Map: A conversation with futurist Richard Watson

How to: tackle challenging conversations in the workplace

Tackling challenging conversations

Our brave series is back to tackle another taboo, challenging conversations in the workplace.

How to: tackle challenging conversations in the workplace

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