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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Three Strategic Lenses for Brand Evolution

By Adam Breedon

Source Canva Credit Chaofann from Getty Images
I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Published on: 20 December 2024

Fellows Interview with Sally Edwards

Sally Edwards Fellow of The Marketing Society
Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

Published on: 19 December 2024

Profit Ability 2: Channel Analysis

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Published on: 19 December 2024

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Case studies

Pioneering Spirit 2015: the nominations

Pioneering Spirit 2015 nominations

From Romania's 'social shepherd' to a clever buoy in Australia, our Pioneering Spirit Awards unearth some truly inspirational marketing ideas from around the world. See this year's nominations.

Published on: 1 March 2016

Excellence Awards 2016: Meet the judges

Excellence Awards: The judges

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.

Published on: 1 February 2016

2015 highly commended: Muller Dairy UK, Building Marketing Capabilities - case study

2015 commended: Muller, Capabilities

From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.

Published on: 12 December 2015

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Podcasts

Sustainable Growth with Steve Challouma, Bird's Eye

From inflation to supply chain shocks to massive consumer shifts, the pandemic jolted us out of our everyday lives, forcing business leaders to rethink their... https://podcasts.marketingsociety.com/episode/sustainable-growth-with-steve-challouma-birds-eye 26:00 Fri, 15 Jul 2022 07:00:00 +0100

FWIW Anatomy of a Sponsorship Deal

This is the second in Unofficial Partner special series "For What It’s Worth" series in collaboration with Turnstile and is an opportunity to pick apart the... https://podcasts.marketingsociety.com/episode/fwiw-anatomy-of-a-sponsorship-deal 55:23 Tue, 12 Jul 2022 16:22:00 +0100
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Videos

Countdown with #IPASocialWorks

#IPASocialWorks
Mark Earls, The Herdmeister, donned his best glittery jacket and presented a host of marketing an

Countdown with #IPASocialWorks

Mental manifestos

Mental manifestos
What do you get when you cross a future astronaut and a renowned psychologist and broadcaster wit

Mental manifestos

Empire Presents: Al Gore in conversation

Al Gore in conversation
Former Vice President Al Gore sat down with Empire Editor-in-Chief Terri White on March 23 to discuss An Inconvenient Sequel: Tru

Empire Presents: Al Gore in conversation

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