Gen Alpha isn't just "skibidi" slang and screens. With nearly half of Gen Alpha in APAC, these savvy digital natives are already influencing household spending and developing dreams for the future. To win them over, brands must bridge the gap between virtual play and real-world aspirations.

This article explores the viral TikTok "bebot makeup" trend is putting a spotlight on the Philippines' quietly booming beauty industry, which also signalling a broader shift in global beauty standards that brands should pay close attention to.

BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.

We’re excited to announce a new partnership between The Marketing Society in Singapore and Canvas8, who will join us as our official Culture Partner.