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Latest Think Pieces

Influencer marketing: The double-edged sword

By Jeremy Stern

Source Canva Credit Artem Varnitsin
Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

The Power of Entrepreneurial Thinking in Marketing

With Brand of the Year Lucky Saint

By Ruth Fittock

The Power of Entrepreneurial Thinking in Marketing
Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

Member Interview with Sabina Jasinska

Source and Credit sabina jasinska
Member Interview with Sabina Jasinska, Chief Marketing Officer, Team Internet

Case studies

Podcasts

Extraordinary Tales | Seb Coe chats to Dame Kelly Holmes

Times’, this time featuring a chat between Seb Coe and Dame Kelly Holmes (British middle-distance Olympic champion). In the podcast, they discuss: the Olympic... https://podcasts.marketingsociety.com/episode/extraordinary-tales-seb-coe-chats-to-dame-kelly-holmes 45:45 Fri, 04 Dec 2020 10:00:35 +0000

Videos

Sawa Mninjah is a charity that supports domestic workers in Lebanon from a wide variety of countries who are abused by their employers.

'Rescue Radio' - Sawa Mninjah, Lebanon

Kids love the beach - but not applying sun lotion...

'Nivea Doll' - Nivea, Brazil

To encourage Ecuadorians to holiday at home, a group of local adventure enthusiasts...

'Blind Trip' - Ministry of Tourism, Ecuador