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Latest Think Pieces

How can you hook the best talent for your in-house offering?

Hint - it involves housing them inside the creative agency

By Carolyn Laing

Source: Unsplash, Credit: Social Cut
We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with. 

How to make advertising more inclusive

A toolkit for how to talk to the minority communities you are trying to reach.

By Rich Miles

Source: Unsplash, Credit: Tim Mossholder
Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

An interview with Gita de Beer

Our Singapore Board Member

Gita de Beer
We are delighted to welcome Gita de Beer, CMO, Asia Pacific Jones Lang Lasalle, as she joins The Marketing Society Singapore Board.

Case studies

Podcasts

Extraordinary Tales | Seb Coe chats to Dame Kelly Holmes

Times’, this time featuring a chat between Seb Coe and Dame Kelly Holmes (British middle-distance Olympic champion). In the podcast, they discuss: the Olympic... https://podcasts.marketingsociety.com/episode/extraordinary-tales-seb-coe-chats-to-dame-kelly-holmes 45:45 Fri, 04 Dec 2020 10:00:35 +0000

Videos