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Latest Think Pieces

Better addressing identity

How brands can forge stronger connections by understanding identity

By Steven Melford

Source: Shutterstock, Credit: Licence holder - The Forge
Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Watching TV with the 85%

By Mark Hadfield

Source: Unsplash, Credit: Glenn Carstens-Peters
Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

Speaker interview with Tessa Murray

Director of Communications, Tortoise

DIGITAL DAY
Read our interview with Tessa Murray, Director of Communications at Tortoise, ahead of her appearance at Digital Day 2022.

Case studies

Podcasts

Social trends untapped, with Hootsuite

It’s been a dark year. These 2021 social trends will light the way forward. In their 5th annual Social Trends Report, Hootsuite surveyed 11,189 leading... https://podcasts.marketingsociety.com/episode/social-trends-untapped-with-hootsuite 01:01:45 Wed, 02 Dec 2020 17:53:01 +0000

Time to thrive in 2021, with Standard Chartered Bank and Mercer

2020 has been a year of Surviving & Reviving and as we look to 2021 we turn our attention to how we can Thrive. When the pandemic first started to take its grip... https://podcasts.marketingsociety.com/episode/time-to-thrive-in-2021-with-standard-chartered-bank-and-mercer 01:00:43 Wed, 02 Dec 2020 17:11:12 +0000

Videos