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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Consumer insights in the age of AI and content led, community led world

By Andrea Cappi

Engrossed in screens amidst city lights
A think piece by Unilever's Andrea Cappi on why with AI and fragmented audiences, true competitive advantage comes not from more data but from deeper human understanding.

Published on: 19 February 2026

The Invisible AI Gap Nobody in Marketing Wants to Talk About

By Cemre Akkaya

Focused contrasts in an office at dusk
Every marketing team uses AI now but what they actually do with it varies enormously. Most marketing leaders can't tell who's using it well and who's just typing into it as Cemre Akkaya explains.

Published on: 19 February 2026

Member Interview with Andy Yost

Andy Yost
Member Interview with Andy Yost, Chief Marketing Officer, Medforth Global Education

Published on: 18 February 2026

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Case studies

2021 TMS Awards commended, Heinz

Heinz to Home. How Heinz adapted to the "next normal"

Heinz
How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

Published on: 3 August 2021

2021 TMS Awards winner, Stannah

Transforming the UK stairlift industry through digital

Stannah
As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

Published on: 3 August 2021

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: SAME QUESTIONS. SAME ANSWERS.

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

Published on: 3 August 2021

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Podcasts

Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object...

https://podcasts.marketingsociety.com/episode/servant-leadership-for-marketing-excellence 20:49 Wed, 13 Sep 2023 11:39:00 +0100

The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.  

Abby’s guest in this...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep104-marketing-leaders-code-with-guest-gareth-helm 27:47 Tue, 12 Sep 2023 07:00:00 +0100
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Videos

Customer journey post-covid

hh global
Hosted by Darren Chuckry, Chair of The Marketing Society Hong Kong, we explored the experiences, challenges and changes in the customer journey post COVID-19.

Customer journey post-covid

thenetworkone's (not) Cannes review 2020 with Julian Boulding

jb

Each year, after the Cannes Lions festival, we take a week or two to revisit what we learned, and draw together the trends and themes we have seen in the mar

thenetworkone's (not) Cannes review 2020 with Julian Boulding

LEADERSHIP IN UNCERTAIN TIMES: ENGAGE

Leading

At this webinar we continued the conversation surrounding COVID-19 and the future economic outlook which is requiring marketing leaders to lead in ways they

LEADERSHIP IN UNCERTAIN TIMES: ENGAGE

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