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Latest Think Pieces

Rituals, Brands, and Human Connection

Key insights from our Global Conversation with MSQ

By Rachel Letham

The Marketing Society MSQ Rituals
The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

Member Interview with Cigdem Oztabak

Photo provided by Cigdem
Member Interview with Cigdem Oztabak, CMO, Pirix.co

Transforming Your Brand: Why Real Change Starts with People, Not Just Processes

Transformation 21CenturyBrands
In a world of constant change, where organisations are tasked with "transforming while performing" as marketers we are uniquely equipped to drive that transformation as TwentyFirstCenturyBrand explains.

Case studies

2019 Brave Awards Winner, Scottish Government and NHS

Not For Profit

ff
There are few health checks women hate more than the dreaded smear test.

2019 Brave Awards Winner, Tesco

Insight sponsored by MRS

tesco

Everyone knows that in retail, Christmas is the most important trading period of the year. Especially true if you’re the nation’s largest retailer – Tesco, with...

2019 Brave Awards commended, o2

Enhancing The Customer Experience

o2

For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts by the
industry.

2018 marks the year O2 took...

Podcasts

Harnessing Generative AI in Marketing with Cautious Optimism

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the social...

https://podcasts.marketingsociety.com/episode/harnessing-generative-ai-in-marketing-with-cautious-optimism 21:42 Tue, 19 Sep 2023 10:15:00 +0100

The Whole Marketer Ep105 - Decision Science with guest Phil Barden

Episode #105. The technical topic in this episode is decision science and the role it plays in today’s consumer buying behaviour.

Decision Science combines the...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep105-decision-science-with-guest-phil-barden 37:04 Tue, 19 Sep 2023 07:00:00 +0100

The magnificent 7 power skills you need to win with AI: Episode 1

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-1 09:56 Mon, 18 Sep 2023 14:49:00 +0100

Videos

Co-founder of Police Now Tor Garnett joined the Met in 2008.

London Braver Conference: Detective Superintendent Tor Garnett

In the advertising industry, where high pressure, long hours and tales of burnout are commonplace, the need is perhaps especially pressing.

MediaCom’s Josh Krichefski on why it’s okay not to be okay

We’re delighted to bring you the second in our new webinar series, ‘Keep Calm and…’ which each week, will reveal how to approach and embrace our new normal w

Keep Calm and Get Inspired with Jaz Ampaw-Farr