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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions 2025: How Do We Move Fast and Build Brands?

Cannes Lions and WARC Creative Impact Unpacked on the Rotonde Stage

By Rachel Letham

Rotonde Stage session at Cannes Lions 2025
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?

Published on: 3 July 2025

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

TwentyFirstCenturyBrand's Neil Barrie reflects on the work that wowed at Cannes Lions 2025.

By Neil Barrie

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Published on: 3 July 2025

Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch

With The Marketing Society and UK Advertising 

By Brynie McBurney

UK Advertising Round Table guests in Cannes 2025
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

Published on: 3 July 2025

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Case studies

2019 Brave Awards Winner, Scottish Government and NHS

Not For Profit

ff
There are few health checks women hate more than the dreaded smear test.

Published on: 31 May 2019

2019 Brave Awards Winner, Tesco

Insight sponsored by MRS

tesco

Everyone knows that in retail, Christmas is the most important trading period of the year. Especially true if you’re the nation’s largest retailer – Tesco, with...

Published on: 30 May 2019

2019 Brave Awards commended, o2

Enhancing The Customer Experience

o2

For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts by the
industry.

2018 marks the year O2 took...

Published on: 30 May 2019

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Podcasts

Harnessing Generative AI in Marketing with Cautious Optimism

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the social...

https://podcasts.marketingsociety.com/episode/harnessing-generative-ai-in-marketing-with-cautious-optimism 21:42 Tue, 19 Sep 2023 10:15:00 +0100

The Whole Marketer Ep105 - Decision Science with guest Phil Barden

Episode #105. The technical topic in this episode is decision science and the role it plays in today’s consumer buying behaviour.

Decision Science combines the...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep105-decision-science-with-guest-phil-barden 37:04 Tue, 19 Sep 2023 07:00:00 +0100

The magnificent 7 power skills you need to win with AI: Episode 1

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-1 09:56 Mon, 18 Sep 2023 14:49:00 +0100
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Videos

London Braver Conference: Detective Superintendent Tor Garnett

tor

Co-founder of Police Now Tor Garnett joined the Met in 2008.

London Braver Conference: Detective Superintendent Tor Garnett

MediaCom’s Josh Krichefski on why it’s okay not to be okay

j
In the advertising industry, where high pressure, long hours and tales of burnout are commonplace, the need is perhaps especially pressing.

MediaCom’s Josh Krichefski on why it’s okay not to be okay

Keep Calm and Get Inspired with Jaz Ampaw-Farr

jaz

We’re delighted to bring you the second in our new webinar series, ‘Keep Calm and…’ which each week, will reveal how to approach and embrace our new normal w

Keep Calm and Get Inspired with Jaz Ampaw-Farr

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