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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Shreya Parker

Shreya Parker
Member Interview with Shreya Parker, Senior Agency Lead, Snapchat

Published on: 17 December 2025

Member Interview with Asiya Ali

Asiya Ali
Member Interview with Asiya Ali, Founder and MD, MKV Digital

Published on: 17 December 2025

Member Interview with Eugene Mba

Eugene Mba
Member Interview with Eugene Mba, Senior Paid Media Manager, Property Finder

Published on: 17 December 2025

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Case studies

2021 TMS Awards winner, Essity: Tena

Our bodies change, but why should we?

TENA
Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

Published on: 28 July 2021

2021 TMS Awards commended, Blue Light Card

Why a little known loyalty card shifted its focus away from transactions, when Covid-19 hit.

blc
This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

Published on: 26 July 2021

2021 TMS Awards winner, The National Lottery/Camelot

The Two Billion Pound Turnaround

tnl
You may not know it, but you’ve probably benefited from The National Lottery.

Published on: 26 July 2021

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Podcasts

Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their...

https://podcasts.marketingsociety.com/episode/branded-podcasts-and-capturing-a-benevolent-audience 23:22 Wed, 06 Sep 2023 12:56:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai

... https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mohammed-ismaeel-hameedaldin 49:16 Wed, 30 Aug 2023 14:18:00 +0100

AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their...

https://podcasts.marketingsociety.com/episode/atts-zach-doty-on-the-pi-shaped-talent-that-gets-results 22:18 Tue, 29 Aug 2023 17:02:00 +0100
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Videos

The Power of Collaboration, with Issam Kazim

... Lord Seb Coe, Ellie Norman and Guy Kinnings
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In this session CSM's Chairman, Lord Seb Coe, European Tour's Guy Kinnings, Dubai Tourism Group's Issam Kazim and F1's Ellie Norman discussed what opportunit

The Power of Collaboration, with Issam Kazim

Brand Resilience, with Landor's Global CSO, Thomas Ordahl

to

Landor's Global Chief Strategy officer, Thomas Ordahl who will share how brand strategy and design can help brands stay relevant, reinvent themselves and sta

Brand Resilience, with Landor's Global CSO, Thomas Ordahl

Under the Spotlight with Moet Hennessy's Paul Graham

A Marketing Society Scotland event
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Paul has previously worked for Versace and Burberry and prior to being brand-side, founded an agency that worked with clients such Umbro, Diesel, Skype and S

Under the Spotlight with Moet Hennessy's Paul Graham

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