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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Leadership at Speed: The Strategic Rhythm Framework

The Leadership at Speed Challenge

By Paul Williams

Paul Williams

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from...

Published on: 29 October 2025

Leadership at the Speed of Purpose: The First Three Seconds of Leadership

The Leadership at Speed Challenge

By Namrata Balwani

Namrata Balwani

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling.

If your reel doesn’t grab attention instantly, you’ve lost them...

Published on: 28 October 2025

Leadership at the Speed of Purpose: Thriving in the Whirlwind

The Leadership at Speed Challenge

By Georgina Bramall

Georgina Bramall
As part of our leadership at Speed Challenge series, Georgina Bramall, Marketing Director at giffgaff, explores how purpose-driven leaders balance the 3 Ps, people, planet and profit, to drive both pace and impact, sharing practical approaches that empower teams and reframe marketing success beyond volume metrics.

Published on: 28 October 2025

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Case studies

2019 Brave Awards Winner, Mars

Digital Marketing sponsored by Accenture

m&Ms

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.

M&M’s is an iconic...

Published on: 29 May 2019

2019 Brave Awards commended, Dominos

Creative use of Media sponsored by Accenture

dd

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the bestplaced pizza brand and all, we would lay claim...

Published on: 29 May 2019

2019 Brave Awards commended, IBM

Business to Business sponsored by Gravity Global

ttt

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1...

Published on: 28 May 2019

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Podcasts

The magnificent 7 power skills you need to win with AI: Episode 1

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-1 09:56 Mon, 18 Sep 2023 14:49:00 +0100

Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object...

https://podcasts.marketingsociety.com/episode/servant-leadership-for-marketing-excellence 20:49 Wed, 13 Sep 2023 11:39:00 +0100

The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.  

Abby’s guest in this...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep104-marketing-leaders-code-with-guest-gareth-helm 27:47 Tue, 12 Sep 2023 07:00:00 +0100
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Videos

Jellyfish’s Rob Pierre on why leaders should keep their decisions current

Rob Pierre.
For Rob Pierre, co-founder and CEO of Jellyfish, decisions should always be current and leaders must be able to adapt and change course quickly.

Jellyfish’s Rob Pierre on why leaders should keep their decisions current

A Global Conversation | people first, humanity at the heart of business

gc

The standout theme was that from consumers to colleagues, people come first and that post-pandemic,

A Global Conversation | people first, humanity at the heart of business

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

ss

How to prepare a plan of response? How fast will economic recovery be?

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

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