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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Part 2: Q&A with our Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards 2025
Our 2025 Awards judges turn their attention to the future and answer our questions on the latest challenges, opportunities and why they're proud to be marketers.

Published on: 21 January 2025

The Marketing Leaders Programme 2025: A Q&A

Brave, Bold and Generous Marketing Leadership

By Rachel Letham

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Published on: 21 January 2025

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

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Case studies

2019 Brave Awards Winner, Mars

Digital Marketing sponsored by Accenture

m&Ms

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.

M&M’s is an iconic...

Published on: 29 May 2019

2019 Brave Awards commended, Dominos

Creative use of Media sponsored by Accenture

dd

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the bestplaced pizza brand and all, we would lay claim...

Published on: 29 May 2019

2019 Brave Awards commended, IBM

Business to Business sponsored by Gravity Global

ttt

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1...

Published on: 28 May 2019

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Podcasts

Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object...

https://podcasts.marketingsociety.com/episode/servant-leadership-for-marketing-excellence 20:49 Wed, 13 Sep 2023 11:39:00 +0100

The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.  

Abby’s guest in this...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep104-marketing-leaders-code-with-guest-gareth-helm 27:47 Tue, 12 Sep 2023 07:00:00 +0100
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Videos

PHD MENA and Arla Foods podcast

The power of data to drive brand growth (behind the scenes)
phd

As part of a partnership between The Marketing Society and PHD MENA we bring you this special podcas

PHD MENA and Arla Foods podcast

Brave Moments Matter webinar

with Thomas Barta, Diageo's Syl Saller, Bó's David Erixon and Kantar
bmm
We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.

Brave Moments Matter webinar

War Doctor: surgeon on the front line | David Nott OBE

dn

War Doctor: surgeon on the front line | David Nott OBE

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