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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

By Richard Powell

half heart half brain AI generated image
Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

Published on: 30 June 2025

Marketing Repositioned - Why Marketing Matters

Now Indispensable to Business Growth

By Katherine Theobald

Arrow showing the word capablity
The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

Published on: 30 June 2025

When AI meets culture: Are Gen AI models truly multicultural?

By Candice Tobbo

Black and white illustration of a humanoid AI surrounded by colorful cultural symbols including a globe, speech bubble, scale, and abstract shapes.
AI has made significant strides in being multilingual, but can it ever be truly multicultural?

Published on: 30 June 2025

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Case studies

2019 Brave Awards commended, IAG Cargo

Business to Business sponsored by Gravity Global

cargo

This is a true story of bravery.

It is a story of how, in the face of challenging market conditions, an ill-defined internal culture and a demotivated...

Published on: 28 May 2019

2019 Brave Awards shortlisted, WeAreFearless.

Bravest Team sponsored by Shell

fearless

In March 2015 inside a Café Nero in Fulham, Garry Dods shared his vision on a few A4 sheets of paper successfully converting his first fearless team member. And...

Published on: 28 May 2019

2019 Brave Awards Winner, Robinsons

Brand Revitalisation sponsored by Accenture

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Since 2011, the squash category had been in long-term value decline, with 1.6M households leaving the category over the 7 years (-6%). The macro factors that...

Published on: 28 May 2019

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Podcasts

Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their...

https://podcasts.marketingsociety.com/episode/branded-podcasts-and-capturing-a-benevolent-audience 23:22 Wed, 06 Sep 2023 12:56:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai

... https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mohammed-ismaeel-hameedaldin 49:16 Wed, 30 Aug 2023 14:18:00 +0100
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Videos

Bravery of the entrepreneur | TechHub's Elizabeth Varley

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Bravery of the entrepreneur | TechHub's Elizabeth Varley

Why marketing needs to create and lead a brave culture | Tesco's John Allan CBE

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Why marketing needs to create and lead a brave culture | Tesco's John Allan CBE

Leonie Valentine, Sean Seah and Edward Bell share their digital transformation tips

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Google's Leonie Valentine, HSBC's Sean Seah and Cathay Pacific's Edward Bell share their top tips on adopting digital transformation at Google's offices in H

Leonie Valentine, Sean Seah and Edward Bell share their digital transformation tips

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