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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How do we Steady Ourselves as Leaders, when the Ground Keeps Moving

By Yan Yi Chee

YanYi Chee
Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Published on: 17 February 2026

Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

By David Pugh-Jones

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Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

Published on: 17 February 2026

Dispatch from Davos:Why Davos matters more to CMOs than ever

By John Rudaizky

Diverse business professionals in circular discussion at EY Davos meeting, seated around table in modern setting
After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.

Published on: 17 February 2026

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Case studies

2021 TMS Awards winner, Heinz

Keeping Heinz top of mind, come rain, hail or shine.

Heinz
Heinz Sponsorship of ITV Weather is a creative use of media that probably seems incredibly obvious in hindsight - especially given the results.

Published on: 28 July 2021

2021 TMS Awards commended, Tesco I'm a Celebrity

I'm a Celebrity, get me to tescoooo!

iac
Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

Published on: 28 July 2021

2021 TMS Awards winner, Tesco Supermarket Sweep

Tesco X Supermarket Sweep

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In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

Published on: 28 July 2021

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Podcasts

AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their...

https://podcasts.marketingsociety.com/episode/atts-zach-doty-on-the-pi-shaped-talent-that-gets-results 22:18 Tue, 29 Aug 2023 17:02:00 +0100

Why the Gaming Audience is a Great Target for Digital Marketers

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers...

https://podcasts.marketingsociety.com/episode/why-the-gaming-audience-is-a-great-target-for-digital-marketers 20:46 Wed, 23 Aug 2023 10:45:00 +0100
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Videos

Story of Plastic

With Ocean Recovery Alliance, WWF, Plastic Bag Diet Movement and Maximal Concepts
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The Story of Plastic documentary takes a sweeping look at the man-made crisis of plastic pollution and the worldwide effect it has on the health of our plane

Story of Plastic

The Power of Collaboration, with Issam Kazim

... Lord Seb Coe, Ellie Norman and Guy Kinnings
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In this session CSM's Chairman, Lord Seb Coe, European Tour's Guy Kinnings, Dubai Tourism Group's Issam Kazim and F1's Ellie Norman discussed what opportunit

The Power of Collaboration, with Issam Kazim

Brand Resilience, with Landor's Global CSO, Thomas Ordahl

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Landor's Global Chief Strategy officer, Thomas Ordahl who will share how brand strategy and design can help brands stay relevant, reinvent themselves and sta

Brand Resilience, with Landor's Global CSO, Thomas Ordahl

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