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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Leadership at The Speed of Purpose: Leading at Speed Without Burning Out

The Leadership at Speed Challenge

By Mia Esat

Mia Esat
In today’s fast-moving marketing landscape, true leadership isn’t about constant acceleration, it’s about setting a sustainable rhythm. This piece by Mia Esat explores how clarity, calm, culture, and purpose sustain performance at speed.

Published on: 24 October 2025

Member Interview with Kate Newton

Kate Newton
Member Interview with Kate Newton, Strategy Director, Multiply

Published on: 24 October 2025

Grace Under Fire: Leadership at the Speed of Change

The Leadership at Speed Challenge

By Emma Falvey

Emma Falvey Leadership at speed challenge
Behind every calm PR response is a flurry of paddling. This piece by Emma Falvey explores how to find calm, clarity, and confidence when crisis hits, and why vulnerability is part of strong leadership.

Published on: 22 October 2025

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Case studies

2019 Brave Awards commended, Ecover

Brand Communication B2C

ecover

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

...

Published on: 28 May 2019

2019 Brave Awards commended, BrewDog

Brand Communication B2C

brew

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it...

Published on: 28 May 2019

2019 Brave Awards Winner, Toyota AYGO

Brand Communication B2C

aygo

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag
queens and as a result achieved two of the...

Published on: 28 May 2019

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Podcasts

THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai

... https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mohammed-ismaeel-hameedaldin 49:16 Wed, 30 Aug 2023 14:18:00 +0100

AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their...

https://podcasts.marketingsociety.com/episode/atts-zach-doty-on-the-pi-shaped-talent-that-gets-results 22:18 Tue, 29 Aug 2023 17:02:00 +0100
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Videos

Inspiring Minds with founder of Astroten, Richard Shotton

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This one hour webinar, with Richard, Founder of Astroten, introduces you to the field of behavioural

Inspiring Minds with founder of Astroten, Richard Shotton

Brave Conversation with Nationwide's Sara Bennison

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In this intimate webinar we heard from Sara Bennison, Nationwide’s first ever CMO, discussing what bravery means to her and to the world’s l

Brave Conversation with Nationwide's Sara Bennison

Has covid-19 impacted the climate change movement?

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With almost half of the world’s population under some form of lockdown, consumer habits have dramatically changed and the global economy is

Has covid-19 impacted the climate change movement?

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