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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How CMOs Can Drive Growth by Aligning Profit with Purpose

TwentyFirstCenturyBrand Purpose x Profit - approved image
Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

Published on: 14 January 2025

From Thinkbox Profit Ability 2:The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 20 December 2024

Three Strategic Lenses for Brand Evolution

By Adam Breedon

Source Canva Credit Chaofann from Getty Images
I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Published on: 20 December 2024

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Case studies

2019 Brave Awards commended, Ecover

Brand Communication B2C

ecover

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

...

Published on: 28 May 2019

2019 Brave Awards commended, BrewDog

Brand Communication B2C

brew

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it...

Published on: 28 May 2019

2019 Brave Awards Winner, Toyota AYGO

Brand Communication B2C

aygo

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag
queens and as a result achieved two of the...

Published on: 28 May 2019

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Podcasts

AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their...

https://podcasts.marketingsociety.com/episode/atts-zach-doty-on-the-pi-shaped-talent-that-gets-results 22:18 Tue, 29 Aug 2023 17:02:00 +0100

Why the Gaming Audience is a Great Target for Digital Marketers

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers...

https://podcasts.marketingsociety.com/episode/why-the-gaming-audience-is-a-great-target-for-digital-marketers 20:46 Wed, 23 Aug 2023 10:45:00 +0100
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Videos

Merkle’s Thomas Byrne on building lasting consumer trust

Merkle’s Thomas Byrne on building lasting consumer trust
The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.

Merkle’s Thomas Byrne on building lasting consumer trust

3 Great ads, chosen by Shaun Mcllrath

From Iris
shaun

Shaun McIlrath is global chief creative officer of Iris worldwide.

3 Great ads, chosen by Shaun Mcllrath

3 great ads, chosen by Micky Tudor

From CHI&Partners
mick

Micky was one of CHI & Partners very first creative hirings in 2002, and his career spans twenty years.

3 great ads, chosen by Micky Tudor

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