Content Hub

Featured

Latest Think Pieces

Member Interview with Ibrahim Zantout

Ibrahim Zantout
Member Interview with Ibrahim Zantout, Sales Manager at LinkedIn

Member Interview with Adam Greenwood

Adam Greenwood
Member Interview with Adam Greenwood, MD, Alsayegh Worldwide

For marketers who mean business: B2B

Key Insights

By Cherry Tian

Cherry Tian
How B2B marketer Cherry Tian is using emotional storytelling and AI automation to win attention in a 'sea of sameness.

Case studies

2021 TMS Awards commended, Sipsmith

Crossing the chasm by bringing creativity to craft

SS
The beginning of Sipsmith marked the rise of a modern-day gin-aissance, and the two are not a coincidence.

2021 TMS Awards commended, Tesco

How celebrating the nation's naughtiness helped Tesco win a covid Christmas

tesco
Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

2021 TMS Awards winner, O2

Bubl: The blue robot that transformed a telco's fortunes

BUBL
The telco industry was facing greater commoditisation than ever before.

Podcasts

Adidas, Man Utd and that £900million bet - Unofficial Partner

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.

So the new £900million, 10 year deal, signed recently, has a...

https://podcasts.marketingsociety.com/episode/adidas-man-utd-and-that-900million-bet-unofficial-partner 39:43 Wed, 16 Aug 2023 10:47:00 +0100

An audio revolution in digital marketing

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK &...

https://podcasts.marketingsociety.com/episode/an-audio-revolution-in-digital-marketing 20:33 Tue, 15 Aug 2023 11:29:00 +0100

Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-62-the-green-guides-tackling-the-social-and-environmental-challenges-we-face-with-laura-brett-vp-bbb-national-programs-national-advertising-division-ny- 31:57 Thu, 10 Aug 2023 07:00:00 +0100

Videos

Internationally acclaimed pianist, composer and expert consultant Orit Wolf invites us into her studio for lessons on improvisation, creativity and stand-out

Keep Calm and Innovate, with pianist and composer Orit Wolf

Diversity is not a problem to be rectified, rather, it’s “the solution” — and one that’s good for business.

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity

Filmed at The Marketing Society London Bravest Conference 2019

DJ China L'One on supporting female talent and being invited to 10 Downing Street