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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

What AI Can’t Do, and Why That Matters More Than Ever

By Peter Dixon

Peter Dixon
Artificial intelligence is expanding the boundaries of what’s possible, from generating ideas in seconds to analyzing patterns too complex for the human eye. Its speed and scale are astonishing. And yet, as it continues to accelerate, a more interesting question is emerging: what AI cannot do?

Published on: 21 October 2025

Uncomfortable Conversation: Why Transparency Is Key to Sustainability Strategies

The Insights

By Rachel Letham

The Marketing Society Uncomfortable Conversation Sustainability panel
An honest exploration of why many of the sustainability targets announced a decade ago have been quietly reduced or abandoned and what needs to be done now to redress this with insights from this great The Uncomfortable Conversations event.

Published on: 20 October 2025

Interview with Wayne Deakin

Speaker at The Changemakers Conference Scotland 2025

wayne headshot

We caught up with Wayne Deakin who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.

 

With AI and automation reshaping the...

Published on: 16 October 2025

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Case studies

2019 Brave Awards Winner, Hiscox

Business to Business sponsored by Gravity Global

hiscox

Insurance companies make money by minimising their exposure to risk. Maybe no surprise, then, that it’s not exactly a
category that’s associated with the most...

Published on: 28 May 2019

2019 Brave Awards commended, Embraer

Brand Communication B2B

tiger

Embraer predict that world demand for 70-130 seat segment of commercial airplanes will reach 6,400 new jets in the next
20 years, with a value of $300 bn...

Published on: 28 May 2019

2019 Brave Awards Winner, Dimension Data

Brand Communication B2B

tourdefrance

When Dimension Data became the Official Technology Partner at the Tour de France in 2015, it was our first major brand sponsorship investment.

Having largely...

Published on: 28 May 2019

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Podcasts

Why the Gaming Audience is a Great Target for Digital Marketers

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers...

https://podcasts.marketingsociety.com/episode/why-the-gaming-audience-is-a-great-target-for-digital-marketers 20:46 Wed, 23 Aug 2023 10:45:00 +0100

Generative AI and dynamic marketing

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says...

https://podcasts.marketingsociety.com/episode/generative-ai-and-dynamic-marketing 18:21 Tue, 22 Aug 2023 11:04:00 +0100

Adidas, Man Utd and that £900million bet - Unofficial Partner

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.

So the new £900million, 10 year deal, signed recently, has a...

https://podcasts.marketingsociety.com/episode/adidas-man-utd-and-that-900million-bet-unofficial-partner 39:43 Wed, 16 Aug 2023 10:47:00 +0100
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Videos

Keep Calm and Pause with Rob Poynton

rob

How do we make sense of the pause that we find ourselves in?

Keep Calm and Pause with Rob Poynton

Optimising Your Profile with LinkedIn's Victoria Taylor

vt

In this virtual workshop Margaret Molloy, our New York chair and Siegel+Gale's Global CMO, was joine

Optimising Your Profile with LinkedIn's Victoria Taylor

Earth Day 2020: A Global Conversation

vs

In this special session representatives from our global hubs discussed COVID-19's impact on the plan

Earth Day 2020: A Global Conversation

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