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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Fellows Interview with Sally Edwards

Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

Profit Ability 2: Channel Analysis

The new business case for advertising

Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix.

Fellows Interview with Scott Morrison

Fellows interview with Scott Morrison founder at the Boom!

Case studies

2019 Brave Awards Winner, Hiscox

Business to Business sponsored by Gravity Global

Insurance companies make money by minimising their exposure to risk. Maybe no surprise, then, that it’s not exactly a
category that’s associated with the most...

2019 Brave Awards commended, Embraer

Brand Communication B2B

Embraer predict that world demand for 70-130 seat segment of commercial airplanes will reach 6,400 new jets in the next
20 years, with a value of $300 bn...

2019 Brave Awards Winner, Dimension Data

Brand Communication B2B

When Dimension Data became the Official Technology Partner at the Tour de France in 2015, it was our first major brand sponsorship investment.

Having largely...

Podcasts

Generative AI and dynamic marketing

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says...

https://podcasts.marketingsociety.com/episode/generative-ai-and-dynamic-marketing 18:21 Tue, 22 Aug 2023 11:04:00 +0100

Adidas, Man Utd and that £900million bet - Unofficial Partner

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.

So the new £900million, 10 year deal, signed recently, has a...

https://podcasts.marketingsociety.com/episode/adidas-man-utd-and-that-900million-bet-unofficial-partner 39:43 Wed, 16 Aug 2023 10:47:00 +0100

An audio revolution in digital marketing

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK &...

https://podcasts.marketingsociety.com/episode/an-audio-revolution-in-digital-marketing 20:33 Tue, 15 Aug 2023 11:29:00 +0100

Videos

If diversity isn’t at the heart of your business as something to solve, “you’re a dinosaur, and you’ll become extinct very shortly,” says Chaka Sobhani, chief creative officer at Leo Burnett.

Leo Burnett’s Chaka Sobhani on the link between dinosaurs and diversity

In this episode, Daniel Gilbert, founder and CEO of Brainlabs, meets Matt Bush, Google’s MD of Agenc

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Fellows Interview with Sally Edwards

Profit Ability 2: Channel Analysis

Fellows Interview with Scott Morrison

Case studies

2019 Brave Awards Winner, Hiscox

2019 Brave Awards commended, Embraer

2019 Brave Awards Winner, Dimension Data

Podcasts

Generative AI and dynamic marketing

Adidas, Man Utd and that £900million bet - Unofficial Partner

An audio revolution in digital marketing

Videos

Leo Burnett’s Chaka Sobhani on the link between dinosaurs and diversity

Leo Burnett’s Chaka Sobhani on the link between dinosaurs and diversity

Brainlabs' Dan GIlbert on man v machine

Brainlabs' Dan GIlbert on man v machine

Marketing Society Scotland 2019

Marketing Society Scotland 2019