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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Saoud Al-Saleh

Saoud Al-Saleh
Member Interview with Saoud Al-Saleh, Enterprise Marketing Manager, Autodesk

Published on: 17 December 2025

Member Interview with Mike Rich

Mike Rich
Member Interview with Mike Rich, Founder and CEO, RICH

Published on: 17 December 2025

Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026

The Marketing Society: Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026
Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.

Published on: 16 December 2025

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Case studies

Marketing Transformation 2020

Lessons from The Marketing Society's Awards

By Accenture

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In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

Published on: 22 January 2021

2020 Brave Awards commended, Cesar

Putting dog food into vogue

cesar
When Cesar launched matching sweaters for dog owners and their furry best friends in the USA back in 2016, we saw it as a novel, one-time opportunity to create earned media to help sell dog food.

Published on: 31 July 2020

2020 Brave Awards commended, #Drymester

Make every trimester #drymester

dry
When Greater Manchester Health and Social Care Partnership asked us to create a campaign – starting in 4 boroughs of Greater Manchester and then, if successful, rolling out to all 10

Published on: 31 July 2020

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Podcasts

Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...

https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones 26:02 Tue, 08 Aug 2023 12:38:00 +0100

Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100
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Videos

Jellyfish’s Rob Pierre on why leaders should keep their decisions current

Rob Pierre.
For Rob Pierre, co-founder and CEO of Jellyfish, decisions should always be current and leaders must be able to adapt and change course quickly.

Jellyfish’s Rob Pierre on why leaders should keep their decisions current

A Global Conversation | people first, humanity at the heart of business

gc

The standout theme was that from consumers to colleagues, people come first and that post-pandemic,

A Global Conversation | people first, humanity at the heart of business

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

ss

How to prepare a plan of response? How fast will economic recovery be?

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

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