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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Alicia Teltz

Speaker at The Changemakers Conference Scotland 2025

alicia headshot
You describe your LinkedIn advice as ‘unhinged and audacious’ — what do you think most people get wrong about building a personal brand on LinkedIn?

Published on: 8 October 2025

Interview with Ella Greenwood

Speaker at The Changemakers Conference Scotland 2025

Ella Greenwood headshot
Your work powerfully challenges how mental health is portrayed on screen. What role do you think storytelling plays in changing societal perceptions and driving genuine cultural change? 

Published on: 8 October 2025

Interview with Laura Bates, Activist and Author

Speaker at The Changemakers Conference Scotland 2025

laura bates headshot
AI is transforming how marketers reach and engage audiences. What are some of the hidden biases we risk reinforcing when using these tools? 

Published on: 8 October 2025

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Case studies

2018 commended, Yorkshire Tea, marketing communications - case study

2018 commended, Yorkshire Tea

Yorkshire Tea

The standard black tea market is a tough place to create switching and growth

Published on: 15 June 2018

2018 commended, GSK, global brand marketing - case study

2018 commended, GSK

parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

Published on: 15 June 2018

2018 commended, TUI, employee engagement - case study

2018 commended, TUI

In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,

Published on: 15 June 2018

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Podcasts

Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100

Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”

We were intrigued and excited to have the...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-60-collaboration-community-and-citizenship-how-wales-is-inspiring-global-future-generation-goals 43:02 Wed, 26 Jul 2023 14:52:00 +0100
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Videos

MediaCom’s Josh Krichefski on why it’s okay not to be okay

j
In the advertising industry, where high pressure, long hours and tales of burnout are commonplace, the need is perhaps especially pressing.

MediaCom’s Josh Krichefski on why it’s okay not to be okay

Keep Calm and Get Inspired with Jaz Ampaw-Farr

jaz

We’re delighted to bring you the second in our new webinar series, ‘Keep Calm and…’ which each week, will reveal how to approach and embrace our new normal w

Keep Calm and Get Inspired with Jaz Ampaw-Farr

PHD MENA and Arla Foods podcast

The power of data to drive brand growth (behind the scenes)
phd

As part of a partnership between The Marketing Society and PHD MENA we bring you this special podcas

PHD MENA and Arla Foods podcast

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