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Latest Think Pieces

Honorary Fellow Andrew Wilson

Acceptance Speech

andrew wilson on stage

At our 2025 St Andrew’s Day Dinner, we were delighted to welcome Andrew Wilson as a 2025 Honorary Fellow. Andrew, an economist with extensive experience across...

Fellows Interview with Rebecca Hirst

Rebecca Hirst
Fellows Interview with Rebecca Hirst, Brand, Marketing and Communications Leader, Global Consulting, EY

Fellows Interview with Claire Prentice

Claire Prentice
Fellows Interview with Claire Prentice, Joint Head of Marketing and Brand, Scottish Government

Case studies

2020 Brave Awards commended, TfL

How the first 20 years have prepared us for the next 20

tfl
In 2000, London transport faced serious problems. Roads were congested, air quality was poor, deaths and serious injuries on the roads were high, and customer experience on public transport was decidedly mixed.

2020 Brave Awards commended, Bodyform

'Viva la vulva' When the world was dancing around the issue, we made it sing

vulva
Truly brave work doesn’t just reflect culture, it changes it.

2020 Brave Awards commended, Heinz

How seriously good marketing turned a featherweight into a contender

mayo
It was the David and Goliath of condiments. Heinz may be a household name, but when it came to mayonnaise, we were small fry.

Podcasts

Employing creative thinking to increase marketing effectiveness

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative...

https://podcasts.marketingsociety.com/episode/employing-creative-thinking-to-increase-marketing-effectiveness 18:56 Tue, 18 Jul 2023 07:19:00 +0100

Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object...

https://podcasts.marketingsociety.com/episode/playing-the-long-game-in-b2b-marketing-with-tuv-suds-kristin-sinclair 21:09 Wed, 12 Jul 2023 11:16:00 +0100

The Whole Marketer Ep103 - High stakes leadership with guest Sally Henderson

Episode #103. This topic is both a leadership skill and area of personal understanding – it’s high stakes, high performance leadership. 

High performing teams...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep103-high-stakes-leadership-with-guest-sally-henderson 36:48 Tue, 11 Jul 2023 07:00:00 +0100

Videos

This one hour webinar, with Richard, Founder of Astroten, introduces you to the field of behavioural

Inspiring Minds with founder of Astroten, Richard Shotton

In this intimate webinar we heard from Sara Bennison, Nationwide’s first ever CMO, discussing what bravery means to her and to the world’s l

Brave Conversation with Nationwide's Sara Bennison

With almost half of the world’s population under some form of lockdown, consumer habits have dramatically changed and the global economy is

Has covid-19 impacted the climate change movement?