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Latest Think Pieces

Member Interview with Rana Brightman

Rana Brightman
Member Interview with Rana Brightman, Co-Founder, CEO and Chief Strategy Officer, Ladyship

Member Interview with Utkarsha Kalra

Utkarsha Kaira
Member Interview with Utkarsha Kalra, Marketing and Business Development Manager

Member Interview with Lisa Tan

Lisa Tan
Member Interview with Lisa Tan, Marketing Director, Asia-Pacific, Aviation Week by Informa

Case studies

2021 TMS Awards commended, Tesco

How celebrating the nation's naughtiness helped Tesco win a covid Christmas

tesco
Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

2021 TMS Awards winner, O2

Bubl: The blue robot that transformed a telco's fortunes

BUBL
The telco industry was facing greater commoditisation than ever before.

Marketing Transformation 2020

Lessons from The Marketing Society's Awards

By Accenture

tr
In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

Podcasts

Employing creative thinking to increase marketing effectiveness

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative...

https://podcasts.marketingsociety.com/episode/employing-creative-thinking-to-increase-marketing-effectiveness 18:56 Tue, 18 Jul 2023 07:19:00 +0100

Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object...

https://podcasts.marketingsociety.com/episode/playing-the-long-game-in-b2b-marketing-with-tuv-suds-kristin-sinclair 21:09 Wed, 12 Jul 2023 11:16:00 +0100

Videos

How to prepare a plan of response? How fast will economic recovery be?

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

5G is being hailed as the next big thing, yet the technology is still largely misunderstood.

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like

Moving at the speed of crisis