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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Unveiling an Extraordinary Partnership: Mandala Club

A Game-Changer for Singapore Members

A game-changer for Singapore Members with an exclusive collaboration with Mandala Club

Profit Ability 2: Setting the scene

The new business case for advertising

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Case studies

2018 commended, Yorkshire Tea, marketing communications - case study

2018 commended, Yorkshire Tea

The standard black tea market is a tough place to create switching and growth

2018 commended, GSK, global brand marketing - case study

2018 commended, GSK

parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

2018 commended, TUI, employee engagement - case study

2018 commended, TUI

In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,

Podcasts

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100

Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”

We were intrigued and excited to have the...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-60-collaboration-community-and-citizenship-how-wales-is-inspiring-global-future-generation-goals 43:02 Wed, 26 Jul 2023 14:52:00 +0100

Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin

AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how...

https://podcasts.marketingsociety.com/episode/boost-ai-effectiveness-in-marketing-thanks-to-curation-with-mars-jeric-griffin 32:32 Tue, 25 Jul 2023 12:00:00 +0100

Videos

Marketing Society Chairman, John Lewis' Craig Inglis closing our 2019 conference in London.