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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The CMO Barometer

Adapt or Die

Report from The Marketing Society
A new report by The Marketing Society in partnership with Serviceplan Group Middle East brings together insights from senior GCC marketing leaders and will feature across our events and discussions throughout 2026.

Published on: 4 February 2026

Marketing's Reputation Crisis: Why We're Failing at Marketing Ourselves

The Marketing Society Global Conversation with Rory Sutherland

By Rachel Letham

Sophie Devonshire and Rory Sutherland
Rachel Letham reviews a recent Global Conversation event focussing on the seemingly self inflicted reputation problem with analysis and resolutions from Rory Sutherland and take aways from Kate Mackie and Gita de Beer.

Published on: 3 February 2026

Marketing’s Power Problem: A Moment to Reflect and Act

Reflections from The Global Conversation

By Annabel Venner

Sophie Devonshire and Rory Sutherland
Insights from the recent Global Conversation on marketing's enduring problem with its reputation within business featuring Rory Sutherland who explained the issue and suggested ways in which we can change this.

Published on: 3 February 2026

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Case studies

2020 Brave Awards commended, Cesar

Putting dog food into vogue

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When Cesar launched matching sweaters for dog owners and their furry best friends in the USA back in 2016, we saw it as a novel, one-time opportunity to create earned media to help sell dog food.

Published on: 31 July 2020

2020 Brave Awards commended, #Drymester

Make every trimester #drymester

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When Greater Manchester Health and Social Care Partnership asked us to create a campaign – starting in 4 boroughs of Greater Manchester and then, if successful, rolling out to all 10

Published on: 31 July 2020

2020 Brave Awards commended, Dignity Funerals

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As one of the UK’s largest funeral services providers, Dignity Plc is well-established as a caring and thoughtful service provider, able to help people at one of the most difficult times in their lives.

Published on: 31 July 2020

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Podcasts

The Whole Marketer Ep103 - High stakes leadership with guest Sally Henderson

Episode #103. This topic is both a leadership skill and area of personal understanding – it’s high stakes, high performance leadership. 

High performing teams...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep103-high-stakes-leadership-with-guest-sally-henderson 36:48 Tue, 11 Jul 2023 07:00:00 +0100

Behind the Awards | You Can Taste When It’s Waitrose

In 2022, Waitrose won the award for Brand Communication at The Marketing Society’s 37th Annual Awards. In this episode, Simon Lewis, our Head of Membership is...

https://podcasts.marketingsociety.com/episode/behind-the-awards-you-can-taste-when-its-waitrose 12:58 Wed, 05 Jul 2023 09:15:00 +0100
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Videos

Under the Spotlight with Mars' Mitch Oliver and Akzonobel's Katie Laviolette

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Winner of our Bravest Marketing Leader of 2019, Mars’ Mitch Oliver, and winner of our 2019 One to Wa

Under the Spotlight with Mars' Mitch Oliver and Akzonobel's Katie Laviolette

Inspiring Minds with founder of Astroten, Richard Shotton

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This one hour webinar, with Richard, Founder of Astroten, introduces you to the field of behavioural

Inspiring Minds with founder of Astroten, Richard Shotton

Brave Conversation with Nationwide's Sara Bennison

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In this intimate webinar we heard from Sara Bennison, Nationwide’s first ever CMO, discussing what bravery means to her and to the world’s l

Brave Conversation with Nationwide's Sara Bennison

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