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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Profit Ability 2: The new business case for advertising

A new report from Thinkbox

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

The long and the short of ROI

Download a copy of the white paper published by the Marketing Performance Hub, a marketing community setup by Ekimetrics and global brand partners AXA, Nestlé and Pernod Ricard

A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Is Your Business ready to attract and retain top digital marketing talent in Asia?

In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.

Case studies

2018 commended, Time to Change, marketing communications - case study

We’re facing an epidemic.

2018 commended, O2, employee engagement - case study

2018 commended, O2

At O2 we believe that doing good is good for business.

2018 commended, Monkey Shoulder, long term excellence - case study

2018 commended, Monkey Shoulder

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.

Podcasts

Unofficial Partner - The Big Idea: 2023 Cannes Lions for Sport Review

The Big Idea is Unofficial Partner series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.

Our...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-big-idea-2023-cannes-lions-for-sport-review 01:04:33 Thu, 20 Jul 2023 09:58:00 +0100

Employing creative thinking to increase marketing effectiveness

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative...

https://podcasts.marketingsociety.com/episode/employing-creative-thinking-to-increase-marketing-effectiveness 18:56 Tue, 18 Jul 2023 07:19:00 +0100

Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object...

https://podcasts.marketingsociety.com/episode/playing-the-long-game-in-b2b-marketing-with-tuv-suds-kristin-sinclair 21:09 Wed, 12 Jul 2023 11:16:00 +0100