Teaming up with Portugal's national blood bank institute, IPST, The Walking Dead created ‘The Walking Dead Blood Store’, where donated

I’ve said it once, and I’ll say it again, Coca-Cola really are at the front of the pack when it

I) I am the LORD OF CREATIVITY, who brought thee out of the desert, regardless of thine own so-called ‘efforts’

A local pedestrian/bike path is nicknamed Uraputki ('Career Path') because it is a popular route that students take from their

In the 1930s, presenting a woman with a diamond engagement ring when proposing was not the social norm it is

Many of us are familiar with the work of the International Campaign to Ban Landmines, which along with the help

This week, he takes a look at Pepsi and their innovative vending machines which accept football skills as payment.

I

Burning fires gave us the means to cook our food, heat our homes, transport our goods and provided us with

With Britons basking in warm May sunshine and the prospect of a hot summer to follow, 2014 could be a

An elderly Thai man is helping a woman his age put her shoes on. 'Who are you?' she suddenly asks. The man sighs.

Following the Marketing Society Asia launch event a couple of weeks ago, I’ve been reflecting on my five years to

More than 1 billion people in Asia have used social media in the past 30 days, and the numbers are still growing steadily.

We’ve come a long way from weekly pay packets and cash under the mattress. Today’s high-tech banking system offers a multitude of technological aids...

In 1999, the Guinness ‘Surfer’ TV ad campaign, inspired by Moby Dick, won more awards than any other commercial that

In our ever-changing industry, business models are always shifting. The notion of creating a ‘new agency model’ is thought up every five minutes.

I try to keep abreast of what readers of the more prestigious business journals are blogging about. In the process

This week he takes a look at the latest experiential activation for cult sci-fi show Almost Human.

The Soho-based installation

This year we participated in Advertising Week Europe in a big way: our sessions included a spirited debate on why

I’ve done quite a few 'naming workshops' over the years – for new products, services or companies. There are many good books written on the subject...

Joss Davidge, managing partner of brand experience agency BEcause, is always on the hunt for ripe and healthy examples of experiential marketing.

Picture yourself in a trends workshop, innovation brainstorm or scenario planning day, one day in the not-too-distant past.  Your task