Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness
2014 winner: Depaul Box Co., Leading-edge thinking/On A Shoestring
Case studies
2013 winner: Unilever (AXE), Global Marketing - case study
For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving
2014 highly commended: Jaguar Land Rover, Brand Revitalisation/Global Marketing - case study
With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;
2014 winner: Newsworks, Business-to-business - case study
In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.
Stories
Awards for Excellence 2014: the winning cases
This Awards was our 29th year celebrating with over 550 guests in the room on the night.
2014 winner: Expedia, E-Commerce - case study
This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.
Expedia
2014 winner: John Lewis, Marketing Communications - case study
This paper tells the story of the 2013 John Lewis Christmas Campaign.
It was the most ambitious marketing communications undertaken
2014 winner: easyJet, Grand Prix and Long Term Marketing Excellence - case study
From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand. Our media strategy
2014 winner: BT Sport, Brand Extension/Brand Revitalisation - case study
The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business
2014 winner: Sainsbury's, Content & Highly Commended Social Media
It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their
2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study
For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema
2014 winner: Unilever, Marketing for Sustainable Consumption - case study
In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.
With 80% of consumers in
2014 winner: Burton's Biscuit Company, Marketing Leadership - case study
Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The Marketing
2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study
All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020. But British Gas
2014 highly commended: Seraphine, Marketing on a Shoestring - case study
Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a
2014 Highly Commended: Go Ahead Group, Mobile Marketing - case study
The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus
2014 winner: Paddy Power, Cause Related/Highly Commended, Communications - case study
This entry is all about cause-related creativity on a shoestring. Or at least a bootlace. It tells how Paddy Power
ITV 2013 case studies - celebrating 12 months of TV
Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012
Pioneering Spirit 2013: winner and shortlist
Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul
What works where in B2B digital marketing?
This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.
2013 highly commended: Game Retail, Brand Revitalisation - case study
Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel