Source: Baz

The 37th Marketing Society Awards: Winners and commended

The Marketing Society Awards set the standard for marketing excellence in the UK and have been widely recognised as the leading marketing awards since they were first launched in 1985.

Hosted by the wonderful comedian and writer, Athena Kugblenu, The 37th Awards Ceremony was a night filled with celebration, connections, magic, inspiring stories and many examples of marketing excellence. 

Congratulations to everyone who entered, the winners and highly commended - you can view the full list and download the case studies to delve into their inspiring stories below.


Winners

Brand Communication (Large - £15M plus) - Tesco & BBH London
Brand Communication (Medium - £5M - £14M) - Waitrose & adam&eveDDB
Brand Communication (Small - under £5) - Cadbury & VCCP
Brand Evolution - Nationwide Building Society, Wavemaker & VCCP
Creative Use of Media - Mars Petcare: Sheba & AMVBBDO
Brand Purpose - Dove & Ogilvy UK
Effective Use of Insight & Data - Childline & The Gate London
Not for Profit Marketing - Childline & The Gate London
Business to Business (Large - £15M plus) - EY Parthenon
Business to Business (Small to Medium - under £15M) - Metro Bank & Mr President
Innovation, supported by Accenture Song - O2 & VCCP
Customer Engagement & Experience, supported by Accenture Song - Tesco & BBH London
Effective & Impactful Strategy - Dominos & VCCP
Successful & Effective Brand Partnerships - Ancestry & The7Stars
Best Brand Response & Recovery - TFL & VCCP
Best Scale Up Business, supported by The Founding Network - The Ozone Project
Best Brand Team - TUI
Marketing for Positive Change - Dove & Ogilvy UK
Campaign of the Year 2021 - Birds Eye, ELVIS & Cirkle PR
Future Leader - Jaclyn Pannell from DHL 
Inspirational Marketing Leader, supported by MediaLink in association with Campaign - Julia Goldin from The Lego Group
Most Inspirational Story - Childline & The Gate London
Finance Directors' PrizeCampaign Against Living Miserably (CALM), Seven Stones & AMVBBDO
Grand Prix, supported by Accenture Song - Dove and Ogilvy UK
Contribution To The Marketing Industry - School of Marketing and Nationwide Building Society, Wavemaker & VCCP

Highly Commended

Brand Communication (Large - £15M plus) - Barclays & BBH
Brand Communication (Medium - £5M - £14M) - The National Lottery - Camelot & Dentsu & Adam&EveDDB
Brand Communication (Small - under £5) - KP Snacks & St Luke's
Brand Evolution - Homebase & Atomic London
Creative Use of Media - FOR Cardiff and Tesco & MediaCom
Brand Purpose - Mars Petcare: Sheba & AMVBBDO
Not for Profit Marketing - School of Marketing
Business to Business (Small to Medium - under £15M) Omobono & Mitsubishi Chemical Advanced Materials and BT & Now Advertising
Innovation, supported by Accenture Song - Chelsea Football Club
Customer Engagement & Experience, supported by Accenture Song - Costa Coffee & M&C Saatchi and Marks and Spencer Food
Effective & Impactful Strategy - Childline & The Gate London and Campaign Against Living Miserably (CALM), Seven Stones & AMVBBDO
Successful & Effective Brand Partnerships - Bombay Sapphire & AMVBBDO and Department for Transport THINK! & 23red
Best Scale Up Business, supported by The Founding Network - Turtl
Best Brand Team - Tricor Group
Marketing for Positive Change - Nationwide Building Society & VCCP
Campaign of the Year 2021 - Domino's & VCCP


A huge thank you to our Headline Partner, Accenture Song and to our partner MediaLink for helping make this happen. An additional thank you to Thinkbox, Campaign, MAD//Fest, good vibes only, Always Be Content and The Founding Network for their support. 

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