OUR SCOTLAND ADVISORY BOARD MEMBERS

The Advisory Board exists to provide strategic input to the direction and plans for Scotland.

EMMA HOUSTON, MADEBRAVE

Emma Houston is a senior brand and communications expert with 12 years' experience working with brands like Nestlé, VELUX, and SSE.

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Andy Sneddon, Barclaycard

Andy leads on strategic change in the business’s marketing operations. He is also a commercial strategy advisor to Smedley Group

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Mark Fowlestone, Multiply

Mark co-founded multi award winning creative agency Multiply and has now 25+ years agency experience including both the Ogilvy network and as MD within the Havas Advertising group.

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Stuart MacKenzie, C&C Group

Stuart is a dynamic marketing leader with expertise in FMCG, major events, globalsports, and entertainment. 

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Lucy Henderson, AG Barr

Lucy has spent her marketing career in FMCG, specifically the drinks sector and has held national and international leadership roles for Heineken, C&C and AG Barr.

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Laura Brady, WWRC

Laura is a seasoned nonprofit leader with 13+ years’ experience in fundraising, marketing, and communications.

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CRAIG EDWARDSON, BIG PARTNERSHIP

Craig started agency roles in 2011 and is now Head of Digital at BIG Partnership.

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Maggie Croft, Stand

Maggie Croft is the Managing Director of Stand, a Glasgow-based agency committed to driving impactful change.

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Lynsey Fusco

Lynsey took on the role of Head of Marketing and Communications at The Royal Edinburgh Military Tattoo in 2017, bringing almost 20 years of marketing industry expertise with her.

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The new board members above come from a wide range of industry sectors and marketing disciplines and their combined experience will help support the best, most ambitious marketing leaders across Scotland.

The Board focuses on four key areas:  

  • Marketing & Membership
  • Education & Empowerment
  • Purpose & Partnerships 
  • Events & Experience

Every year the Board is revitalised by bringing in 50% new board members who each serve for two years using their significant industry experience to keep the hub growing and thriving.

The full 2025 Board:

Chair
Claire Prentice, The Scottish Government  

Vice-Chair
Pete Martin, Always Be Content

New members for 2025
Laura Brady, Worldwide Cancer Research
Maggie Croft, Stand
Craig Edwardson, BIG Partnership
Mark Fowlestone, Multiply
Lynsey Fusco
Lucy Henderson, AG Barr 
Emma Houston, MadeBrave
Stuart Mackenzie, C&C Group
Andy Sneddon, Barclays 

Incumbent members
Jeff Hodgson, Baxters
Peter Griffiths, CalMac
Lyndsay Snoddon,The Union
Simon Watson, Republic of Media
Chris Batchelor, Muckle Media
David Haggerty, ALT
Victoria Best, Skyscanner
Emma Falvey, Smarts
Amy MacWilliam, Edrington
Ryan Dunlop, JACK RYAN