OUR SCOTLAND ADVISORY BOARD MEMBERS
The Advisory Board exists to provide strategic input to the direction and plans for Scotland.
EMMA HOUSTON, MADEBRAVE
Emma Houston is a senior brand and communications expert with 12 years' experience working with brands like Nestlé, VELUX, and SSE.
Read BiographyAndy Sneddon, Barclaycard
Andy leads on strategic change in the business’s marketing operations. He is also a commercial strategy advisor to Smedley Group
Read biographyMark Fowlestone, Multiply
Mark co-founded multi award winning creative agency Multiply and has now 25+ years agency experience including both the Ogilvy network and as MD within the Havas Advertising group.
Read biographyStuart MacKenzie, C&C Group
Stuart is a dynamic marketing leader with expertise in FMCG, major events, globalsports, and entertainment.
Read biographyLucy Henderson, AG Barr
Lucy has spent her marketing career in FMCG, specifically the drinks sector and has held national and international leadership roles for Heineken, C&C and AG Barr.
Read biographyLaura Brady, WWRC
Laura is a seasoned nonprofit leader with 13+ years’ experience in fundraising, marketing, and communications.
Read biographyCRAIG EDWARDSON, BIG PARTNERSHIP
Craig started agency roles in 2011 and is now Head of Digital at BIG Partnership.
Read biographyMaggie Croft, Stand
Maggie Croft is the Managing Director of Stand, a Glasgow-based agency committed to driving impactful change.
Read biographyLynsey Fusco
Lynsey took on the role of Head of Marketing and Communications at The Royal Edinburgh Military Tattoo in 2017, bringing almost 20 years of marketing industry expertise with her.
Read biographyThe new board members above come from a wide range of industry sectors and marketing disciplines and their combined experience will help support the best, most ambitious marketing leaders across Scotland.
The Board focuses on four key areas:
- Marketing & Membership
- Education & Empowerment
- Purpose & Partnerships
- Events & Experience
Every year the Board is revitalised by bringing in 50% new board members who each serve for two years using their significant industry experience to keep the hub growing and thriving.
The full 2025 Board:
Chair
Claire Prentice, The Scottish Government
Vice-Chair
Pete Martin, Always Be Content
New members for 2025
Laura Brady, Worldwide Cancer Research
Maggie Croft, Stand
Craig Edwardson, BIG Partnership
Mark Fowlestone, Multiply
Lynsey Fusco
Lucy Henderson, AG Barr
Emma Houston, MadeBrave
Stuart Mackenzie, C&C Group
Andy Sneddon, Barclays
Incumbent members
Jeff Hodgson, Baxters
Peter Griffiths, CalMac
Lyndsay Snoddon,The Union
Simon Watson, Republic of Media
Chris Batchelor, Muckle Media
David Haggerty, ALT
Victoria Best, Skyscanner
Emma Falvey, Smarts
Amy MacWilliam, Edrington
Ryan Dunlop, JACK RYAN